At us777, protecting the personal data of every Pakistani player on our platform is a core obligation — not an afterthought. This Privacy Policy explains exactly what information us777 collects, why we collect it, how it is stored and used, and what rights you hold over your own data as a registered account holder.
This Privacy Policy ("Policy") is issued by us777 ("us777", "we", "our", or "the Platform") and applies to all users who register, access, or interact with the us777 online casino and sports betting platform available at us777.ws. The Policy describes our practices regarding the collection, use, storage, disclosure, and protection of personal data in connection with the us777 services.
us777 is an internationally licensed gaming platform serving players across Pakistan, including users accessing the platform from Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and other cities. We take our data protection obligations seriously and are committed to handling your personal information responsibly and transparently at all times.
By registering a us777 account or continuing to use the us777 platform, you acknowledge that you have read, understood, and consent to the data practices described in this Policy. If you do not agree with any aspect of this Policy, you should discontinue use of the us777 platform and request account closure through live chat support.
Important for Pakistani Players: This Privacy Policy applies regardless of which city or province of Pakistan you are accessing us777 from. All personal data you provide during registration, KYC verification, deposits, withdrawals, or support interactions is handled in accordance with the standards set out in this Policy and governed by the laws of the jurisdiction in which us777 holds its international gaming licence.
2.1 Identity & Registration Data
When you register a us777 account, we collect the personal information you provide during the sign-up process, including your full legal name, date of birth, gender, nationality, country of residence, and email address. Pakistani players are required to provide their CNIC number or passport number as part of the identity verification process.
2.2 KYC & Verification Documents
To comply with our international licensing obligations and anti-money laundering (AML) requirements, us777 may request copies of government-issued identity documents such as a Pakistani CNIC (Computerised National Identity Card), passport, or driver's licence. We may also request proof of residential address (such as a utility bill or bank statement) and proof of ownership of the payment methods you have registered on the platform.
2.3 Financial & Transaction Data
us777 collects transactional data related to deposits and withdrawals made through JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT. This includes transaction reference numbers, deposit and withdrawal amounts in PKR, timestamps, and the payment method identifiers associated with each transaction. us777 does not store full payment card or bank account numbers directly on its systems.
2.4 Gaming Activity Data
We collect records of all gaming and betting activity conducted through your us777 account, including bet placement history, game session logs, cricket betting records (including PSL and ICC match bets), slot game session data, live casino hand histories, and bonus usage records. This data is retained for regulatory compliance, dispute resolution, and responsible gaming monitoring purposes.
2.5 Technical & Device Data
When you access us777, we automatically collect certain technical data from your device and browser, including your IP address, device type, operating system, browser version, screen resolution, time zone, and referring URL. This information is used for platform security, fraud prevention, and to ensure the platform functions correctly on your device.
2.6 Communications Data
If you contact us777 support via live chat or email, we retain records of those communications, including the content of messages exchanged, timestamps, and the resolution status of any reported issues. This data is used to improve our support quality and to maintain a record of interactions for dispute resolution purposes.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full name, CNIC, date of birth, email | Account registration, KYC verification |
| Financial Data | JazzCash/EasyPaisa reference, PKR amounts | Payment processing, AML compliance |
| Gaming Data | Bet history, PSL wagers, slot sessions | Regulatory compliance, responsible gaming |
| Technical Data | IP address, device type, browser | Security, fraud detection, platform delivery |
| Communications Data | Live chat transcripts, email exchanges | Support quality, dispute resolution |
| Marketing Data | Promotion opt-in status, email preferences | Targeted offers, newsletter delivery |
us777 collects your personal data through the following channels:
us777 processes your personal data only where a lawful basis exists for doing so. The following table summarises the primary purposes for which we process personal data and the corresponding legal basis in each case:
us777 will only send you promotional emails or in-platform messages if you have opted in to receive them during registration or through your account settings. We do not sell or rent your contact information to third-party marketers under any circumstances.
5.1 Third-Party Service Providers
us777 shares personal data with trusted third-party service providers engaged to support the operation of the platform. These providers include payment processing partners (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank), KYC identity verification providers, game content providers, platform hosting and cloud infrastructure providers, and customer support software vendors. All third-party service providers are contractually obligated to handle your data in accordance with applicable data protection standards and are prohibited from using your data for any purpose beyond the specific service they provide to us777.
5.2 Regulatory & Legal Disclosure
us777 may disclose personal data to regulatory authorities, law enforcement agencies, or judicial bodies where such disclosure is required by applicable law, the terms of our international gaming licence, or by a valid court order. In such cases, us777 will disclose only the minimum information required to satisfy the legal obligation and will, where permitted by law, notify the affected account holder of the disclosure.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of the us777 business, personal data held by us777 may be transferred to the acquiring entity as part of that transaction. We will notify affected users via email or prominent platform notice prior to any such transfer taking effect and will ensure that the receiving entity is bound by data protection obligations at least equivalent to those set out in this Policy.
us777 does not sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketing agencies. We do not share your CNIC details, financial transaction records, or gaming history with any entity that is not directly involved in the provision of us777's regulated gaming services or required to receive such data by law.
6.1 Types of Cookies Used
The us777 platform uses cookies and similar tracking technologies to deliver, secure, and improve the platform experience. The categories of cookies we use are as follows:
6.2 Managing Cookies
You may adjust your browser settings to block or delete cookies at any time. However, disabling strictly necessary cookies will prevent you from logging in to your us777 account and accessing platform services. Disabling functional cookies may result in loss of your saved preferences across sessions. Analytics and security cookies can be disabled without affecting your ability to access core us777 features.
us777 retains personal data for as long as necessary to fulfil the purposes for which it was collected, and for such additional periods as are required by our international licensing obligations, anti-money laundering regulations, and applicable law. The following retention periods apply as a general guide:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | AML / licensing compliance |
| KYC documents (CNIC, passport) | Duration of account + 5 years post-closure | Regulatory obligation |
| Financial transaction records | 7 years from transaction date | AML and financial regulation |
| Gaming activity logs | 5 years from session date | Dispute resolution, responsible gaming |
| Support communications | 3 years from last interaction | Dispute resolution, quality assurance |
| Marketing preferences | Until consent is withdrawn | Consent-based processing |
Upon expiry of the applicable retention period, us777 will securely delete or anonymise the relevant personal data so that it can no longer be associated with any identifiable individual.
us777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, disclosure, or destruction. Our security infrastructure includes:
As a us777 account holder, you hold the following rights with respect to the personal data we process about you. To exercise any of these rights, contact the us777 support team via live chat or by emailing . us777 will respond to all valid data rights requests within 30 days of receipt.
To exercise any of the rights listed above, contact us777 support via live chat on the platform (available 24/7) or send a written request to . Please include your registered account username and a brief description of the right you wish to exercise. For security purposes, us777 may require identity verification before processing your request.
The us777 platform is strictly restricted to individuals aged 21 years and above. us777 does not knowingly collect personal data from any person under the age of 21. All account registrations are subject to age verification through the KYC process, and any account found to belong to a person under the minimum age threshold will be immediately suspended and all associated personal data deleted, except where retention is required to satisfy a legal obligation.
If you are a parent or guardian and believe that a minor in your care has registered a us777 account, please contact us777 support immediately via live chat. us777 will investigate the matter and take appropriate action, including account termination and data erasure, within 48 hours of receiving a verified report.
us777 enforces the 21+ age restriction through mandatory KYC document verification on all registered accounts. Submitting false documentation to bypass the age verification process constitutes a material breach of the us777 Terms & Conditions and may constitute a criminal offence under applicable law.
As an internationally licensed gaming platform, us777 may process and store your personal data on servers located outside of Pakistan. Where personal data is transferred to a jurisdiction outside Pakistan, us777 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Policy. These safeguards may include standard contractual clauses, binding corporate rules, or reliance on an adequacy decision applicable to the receiving jurisdiction.
Specifically, your data may be processed by us777's cloud infrastructure provider, KYC verification partner, or payment processor in jurisdictions where those providers maintain their primary data processing facilities. All such providers are contractually bound to maintain security and privacy standards consistent with those required by us777's international gaming licence.
us777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. When material changes are made to this Policy, us777 will notify registered account holders by email or through a prominent notice displayed on the platform. The updated Policy will be effective from the date indicated at the top of the document. Continued use of the us777 platform following the effective date of any updated Policy constitutes your acceptance of the revised terms.
We encourage you to review this Privacy Policy periodically to stay informed about how us777 protects your personal data. The version number and effective date displayed at the top of this page will always reflect the most current version of the Policy.
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which us777 handles your personal data, please contact our support team through any of the following channels:
us777 is committed to resolving all privacy-related concerns promptly and fairly. We aim to acknowledge all written enquiries within 2 business days and to provide a substantive response within 30 days of receipt.
Six pillars that define how us777 keeps your personal data safe, private, and under your control.
All personal and financial data stored on us777 servers is encrypted using industry-standard AES-256 encryption at rest, with TLS 1.3 protecting every byte in transit between your device and our platform — whether you are in Karachi or Lahore.
us777 respects your data rights fully. You can request access to, correction of, or deletion of your personal data at any time by contacting our 24/7 support team — your data belongs to you, and we treat it that way.
us777 has a strict no-sale policy on personal data. Your CNIC details, PKR transaction records, JazzCash account references, and gaming history are never sold, rented, or traded to third-party advertisers or data brokers under any circumstances.
Your identity documents — including your Pakistani CNIC and proof of address — are processed through an encrypted KYC pipeline and stored in isolated, access-controlled vaults. Only authorised compliance personnel can access verification documents.
us777 operates round-the-clock security monitoring across all platform infrastructure. Suspicious activity — including unusual login patterns, multiple account detection, and anomalous withdrawal requests — triggers immediate investigation by our security team.
us777 enforces a mandatory 21+ age verification on all accounts through document-based KYC. No account can access real-money gaming features without passing identity and age verification — protecting minors and keeping the platform fully compliant.
Pakistani players on us777 hold the following data rights. Exercise any of them by contacting our support team at any time.
Request a full copy of all personal data us777 holds about your account and how it is being used.
Request correction of any inaccurate or outdated personal information on your us777 account profile.
Request deletion of your personal data where it is no longer needed, subject to regulatory retention obligations.
Ask us777 to pause processing of your data while a dispute or accuracy concern is being resolved.
Receive a copy of your personal data in a machine-readable format for transfer to another service provider.
Object to data processing based on legitimate interests, or withdraw your marketing consent at any time.
Join thousands of Pakistani players on us777 — cricket betting, live casino, and slots, all backed by serious data protection and PKR-friendly payments.
Must be 21 or older to register. Please read our Responsible Gaming page before playing.